A promising technology can address several problems. We help companies, research teams and public organisations choose which problem is worth solving first. We start with the decision you need to make, then gather evidence about users, alternatives and the conditions that would make adoption realistic.
How we work
Frame the decision
Identify who faces the problem, what they need, and what your team needs to decide.
Output · Opportunity brief
Compare the options
Assess available technologies and approaches against user needs, maturity, cost and barriers to adoption.
Output · Technology and market assessment
Plan validation
Choose what to test first, who to involve, and what evidence would justify moving forward.
Output · Validation roadmap
Clarify the opportunity
Identify the users, the problem they face and the improvement that would matter to them.
Compare technologies and markets
Review available and emerging approaches, assess their maturity and identify barriers to adoption such as cost, integration or access to users.
Define the next step
Set out what to validate, which partners or capabilities are needed and how to judge progress. Depending on the assignment, the output can be a market and technology assessment, a value proposition or a development roadmap.
What you can expect
- Opportunity brief
- The priority user groups, their needs and the assumptions that could change the direction of the project.
- Technology and market assessment
- A comparison of candidate approaches, their maturity, implementation constraints and evidence gaps.
- Validation roadmap
- The next experiments or interviews, success criteria and capabilities needed to move forward.